KINDER RIEGEL EVER SINCE

kinder Riegel probably is the most simple chocolate bar in Germany. Just milk and chocolate – you don’t need more for that lovely taste.

To underline this simple recipe we created a love story between a milk glass and a chocolate bar. It literally turned kinder Riegel into a love brand and became the most successful Ferrero campaign of all times.

This is the latest out of 4 commercials so far but actually is a prequel of the first one. In it the fans see the childhood of Milky and Schoki ultimately leading to the very beginning of their relationship.

Please watch with caution. Some women already died of cuteness in the first scene.

KINDER RIEGEL BETTER TOGETHER

kinder Riegel probably is the most simple chocolate bar in Germany. Just milk and chocolate – you don’t need more for that lovely taste.

To underline this simple recipe we created a love story between a milk glass and a chocolate bar. It literally turned kinder Riegel into a love brand and became the most successful Ferrero campaign of all times.

This is the 3rd out of 4 commercials so far showing Milky and Schoki being separated for the very first time. Not a good idea.

KINDER RIEGEL LOVE BUG

Twice a year we launch a Big Bang online campaign including a very special sweepstake for kinder Riegel.

In 2010 we customized an old VW beetle convertible to fit the needs of Germany’s most beloved couple. Heart-shaped headlights and tailpipes, seats to match their shapes, special paint, fridge, customized suitcases, … Everyone would know in the blink of an eye whose car that is.

With this YouTube masthead video we launched the campaign. And 4 weeks and more than 80,000 participants later Milky and Schoki handed their car over to the winner.

KINDER RIEGEL YUMMY YUMMY

kinder Riegel probably is the most simple chocolate bar in Germany. Just milk and chocolate – you don’t need more for that lovely taste.

To underline this simple recipe we created a love story between a milk glass and a chocolate bar. It literally turned kinder Riegel into a love brand and became the most successful Ferrero campaign of all times.

This is the 2nd out of 4 commercials so far showing their daily happiness after falling in love. It hopefully makes you want to eat kinder Riegel on a daily basis.

KINDER RIEGEL FACEBOOK

Like any other celebrity couple Milky & Schoki started their own facebook page to connect with their fans. Since January 2010 it became the heart and soul of the campaign and by far the most successful product site in Germany.

And thanks to social media we found out that our love story gets under the skin, literally.

http://www.facebook.com/ferrero.kinderriegel

KINDER RIEGEL SPEED DATING

kinder Riegel probably is the most simple chocolate bar in Germany. Just milk and chocolate – you don’t need more for that lovely taste.

To underline this simple recipe we created a love story between a milk glass and a chocolate bar. It literally turned kinder Riegel into a love brand and became the most successful Ferrero campaign of all times.

This is the 1st out of 4 commercials so far showing them falling in love during a speed dating event. Feels a little unromantic? Well that’s how it works these days and we only had 25 seconds to tell a story.