KINDER RIEGEL LOVE BUG

Twice a year we launch a Big Bang online campaign including a very special sweepstake for kinder Riegel.

In 2010 we customized an old VW beetle convertible to fit the needs of Germany’s most beloved couple. Heart-shaped headlights and tailpipes, seats to match their shapes, special paint, fridge, customized suitcases, … Everyone would know in the blink of an eye whose car that is.

With this YouTube masthead video we launched the campaign. And 4 weeks and more than 80,000 participants later Milky and Schoki handed their car over to the winner.