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On 05, Aug 2008 | In | By admin


kinder Riegel probably is the most simple chocolate bar in Germany. Just milk and chocolate – you don’t need more for that lovely taste.

To underline this simple recipe we created a love story between a milk glass and a chocolate bar. It literally turned kinder Riegel into a love brand and became the most successful Ferrero campaign of all times.

This is the 1st out of 4 commercials so far showing them falling in love during a speed dating event. Feels a little unromantic? Well that’s how it works these days and we only had 25 seconds to tell a story.